What is Account Planning?

 

 

1. Links:

 

APG: What is Planning?

 

Damien O'Malley's celebrated anatomy of a briefing

 

John Grant's brief and unrealiable history of planning

 

Account Planning?

 

Planning stratégique - Wikipédia

 

 

2. Documents:

 

The Anatomy of Account Planning.doc

 

The Role of Account Planning.doc

 

What in the hell do Planners do.doc

 

JWTPlanningGuide.pdf


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    d song:sorry. i uploaded it again. this time i doublechecked ...
    aperegina:Yes, the same for me
    hobart65:The PDF 'JWTPlanningGuide.pdf' says that it is damanaged. Is anyone else getting this problem?
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