I thought some practical content might be useful if we really want this plannerspherewiki to be of any use, for everyone other than planners just starting in the business.

One of the things that all planners will need to do at some time is conduct qual. research.  One of the things that can often make the research that much better is the viewing facility (which we inevitably have to use).  Obviously nothing can beat interviewing/researching people in their natural environment, but next best is re-creating it, or creating an atmosphere that will facilitate learning.  Having said that, it might also be worth including those that simply serve good food!

So here are my top 3 (all London centric).

For the Environment

Home sweet home

Has replica dining room/teenage bedroom/70s lounge etc.  It's also brilliant for workshops.

2nd Floor, 42-43 Eastcastle Street

Oxford Circus

London

W1W 8DU

020 7436 8033

The Treehouse

Has lovely viewing rooms.  It's also quite posh, would be great for any premium type brands.

Olympia Mews

Queensway

London

W2 3SA

020 7243 2229

For good food

So What?

I'm being unfare, it's a very modern viewing facility which can accomodate webcasts.  But it also serves tapas!

9-11 The Quadrant

Richmond

Surrey

TW9 1BP

My Turn...

Just used a great facility in Atlanta, GA with nice viewing rooms as well as a large test kitchen (they also have quant. facilities) - also a good spot in Minneapolis, MN.

PVR Research

11445 Johns Creek Parkway

Duluth, GA 30097

ph: 770-232-0322

http://www.pvr-research.com/default.aspx

Ascendancy Research

2000 S. Plymouth Rd., Suite 120

Minnetonka, MN 55305

ph: 952-544-6334

http://www.ascendresearch.com/

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